Building and preserving wealth together.


Code of Conduct



Global Pacific Financial Services Ltd. (Global) has partnered with insurance and investment professionals since 1975 to help build and protect consumer wealth, together.   Helping clients understand the areas needing attention is a discovery process and journey an advisor takes with clients and their loved ones, sometimes over decades.

With an efficient business process and compliance program, Global’s advisors can have confidence knowing that the risk management, saving strategies, and products and services marketed, demonstrates that fair treatment of customers is central to our culture.  Global’s advisors follow a needs-based sales approach helping clients determine their goals and objectives, understand limitations or deficiencies, offer advice and recommendations to help business owners and clients protect their families or businesses, to achieve their savings, retirement and financial security goals.

Employees and associates of Global are held to a high standard in a highly regulated industry for the protection of the customer.  The resources and tools provided are practical, cooperative solutions to equip advisors to be compliant, manage risk and effectively address any concerns, essentially helping the advisor grow and develop a successful and compliant business.


Advisors and employees associated with Global will be committed both personally and professionally to Global’s values and ethical standards.  By affiliating with Global, they willingly agree to be held accountable to these criteria of business conduct.


  • To act in the best interests of clients with the highest level of integrity and always place a client’s interests above your own.
  • To consistently make unbiased recommendations with no pressure for the client to purchase unsuitable products.


  • To assess options in a prudent manner in keeping with how an objective third party would evaluate what is in the best interest of clients.
  • To make every effort to provide impartial and complete information to clients regarding their financial needs.


  • To be committed to achieve your full individual potential by participating regularly in opportunities for both professional development and personal growth.
  • To continually strive to maintain and improve knowledge, skills, and competence, and to provide advice to clients only on matters in which they are proficient.


  • To disclose all sources of compensation along with any potential conflicts of interest to clients for recommendations made, services performed, or referrals provided.
  • To treat all individuals with fairness, dignity, and respect without discrimination.

Privacy and Confidentiality

  • To hold the content of client meetings in complete confidence, and to ensure all personal client information is managed in keeping with current privacy legislation.
  • To be particularly careful to guard private information when various meetings involve clients who know and associate with each other.
  • To understand and adhere to Global’s privacy policies at all times in order to protect sensitive client information in a fully responsible manner.
  • Any email communications by Advisors that contain personal or confidential client information will be sent using a secure method of transmission.  N.B. Acceptable methods are VirtGate’s Secure Email.


  • To provide services and products in a manner consistent with the obligations of professional conduct, and in a manner that reflects positively on Global, our supplier carriers and the industry.
  • To meet or exceed the intentions of all applicable laws, rules, regulations and established policies of governmental agencies, CLHIA, FINTRAC and Global.
  • An Advisor will not knowingly condone, participate in, or assist any violation of any laws, rules, regulations, or policies, and an Advisor will not engage in any conduct involving dishonesty, fraud, deceit, misrepresentation, unfair or deceptive acts or practices, or commit any act prohibited by law, regulation, or Global.
  • To cooperate and be responsive to requests from Global, and regulators in any investigations relating to business practices, conduct or disciplinary hearings.

Annual Confirmation 

  • Each year, the Advisor is to attest to:

o You understand and commit to follow this Code.

o You have complied with this Code over the past year.

Consequences for Non-Compliance 

 Violations of this Code or any of Global’s Policies and Procedures could damage our reputation.  Violations may result in corrective measures ranging from coaching to disciplinary action, including termination of employment or contract.  Any breach that violates the law may also result in criminal and/or civil proceedings.

GP Code of Ethics and Business Conduct 201811.pdf228.88 KBapplication/pdf